[Use cases](https://www.automaticcompany.co/use-cases/) · [Marketing & content](https://www.automaticcompany.co/use-cases/category/marketing/) # Answer reporting requests and watch ad spend every morning xAI's paid-media lead says one bot catches "can you pull" requests in Slack and drafts answers from the data warehouse, and another checks spend and conversions on every channel each morning, alerting only when something is off, such as a tag that stopped firing. Budget between audiences and pulling a tired ad stay with people. [Grok Bot](https://www.automaticcompany.co/use-cases/agent/grok-bot/) Added Oct 12, 2026 ## What they did xAI's paid-media lead describes using a set of bots to stand up the ad program for Grok Bot's own launch: demand research, a draft budget mix from a target acquisition cost, campaign structure, first-draft copy, conversion tracking and a reporting sheet. After launch, a bot called Tally watches Slack for "can you pull" requests and drafts answers from the data warehouse, and another checks spend pacing and conversions on every channel each morning. ## How it went The maker says The morning check stays silent when things look normal and pings only when something is off, for example a channel spending double its daily budget overnight or conversions dropping to zero because a tag stopped firing. Reporting asks get answered while they are in meetings. ## Good to know Splitting budget between audiences and deciding when to pull a tired ad stay with people, and budget changes need explicit approval. This is the vendor's own team on the vendor's site, with no performance figures. ## A prompt to try Every morning at , check yesterday's spend and conversions for each channel in against and the last seven days. Stay quiet if everything is within range; if a channel is overspending, underspending, or conversions drop sharply, message me in with the numbers and a likely cause. Do not change budgets or pause ads yourself. ## Source [x.ai](https://x.ai/bot/guides/grok-bot-for-performance-marketing) · published Oct 5, 2026 · checked Oct 12, 2026 Runs on [Grok Bot](https://www.automaticcompany.co/platforms/grok-bot/). ## Want this running for you? The [Content Creator pack](https://www.automaticcompany.co/packs/content-creator/) is a bot team we set up and run that does this kind of work. ## More in Marketing & content - [ OpenAI dots · Marketing & content ### Edit a short promo video in Descript from narration and style references A newsletter writer gave his dot a recorded narration in Descript plus two Instagram videos as style references. It found official footage, laid out B-roll and captions, trimmed the overlong cut, and after a few review rounds he published the finished short. - ](https://www.automaticcompany.co/use-cases/openai-dots-short-form-promo-video-edit-in-descript/) - [ Grok Bot · Marketing & content ### Find proven post ideas and draft X posts for three accounts A startup founder and his brother used Grok Bot as the research and angle agent behind three X accounts, with a human approving every post. He says the accounts built a large audience over a few months. - ](https://www.automaticcompany.co/use-cases/grok-bot-x-accounts-content-angles/) - [ OpenClaw · Marketing & content ### Produce daily TikTok slideshows to promote your apps An indie app developer ran an OpenClaw agent on an old gaming PC to research hooks, generate six-slide TikTok carousels and upload them as drafts. He says the posts drew a large audience and some paying subscribers. - ](https://www.automaticcompany.co/use-cases/openclaw-tiktok-app-slideshows/) ## Want this running for your business? We pick the bots, set them up in your account and run them. They do the work while you run the business. [ Hire your team ](https://www.automaticcompany.co/founding-waitlist/)